WhatsApp collected for $ 0.99 as a one time payment for the iPhone app. Now the company has changed their business model that would offer the app free for the first year after that the user would be charged $.99 (~Rs. 55) per year after that, similar to other platforms such as Android and Windows Phone. Even the users who had purchased the app already or downloaded the app when it went free need to pay the subscription fee after one year.
WhatsApp has also updated the iPhone app to version 2.10.1 that brings lot of new features including option to send multiple photos at the same time and backup WhatsApp message history to the iCloud. So, when you reinstall the app, you will be prompted to restore from iCloud during the initialization process to get back all the previous messages. They have also released URL schema support for developers that would let them integrate WhatsApp into their iOS apps.
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